Sales: Open Today! 9:00 AM - 7:00 PM  |  
Service: Open Today! 7:30 AM - 6:00 PM  |  
3907 Highway 45 North, Columbus, MS 39705
Sales: (662) 241-6000 | Service: (662) 241-6000 | Parts: (662) 241-6000
2024 Toyota RAV4 Prime

New 2024 Toyota RAV4 Prime in Columbus, MS

  • 302 Combined Horsepower
  • 0-60 MPG in 5.7 Seconds
  • All-Wheel Drive
  • 8.2 Inches Ground Clearance

Redefine Your Driving Experience Interior Highlights Of The 2024 Toyota RAV4 Prime Include:

  • 10.5-inch Toyota Audio Multimedia
  • 11-Speaker JBL Premium Audio
  • Toyota Safety Sense 2.5

Available Trims:


  • Prime SE

    2024 Toyota RAV4 Prime SE

    Starting MSRP*: $43,440*

    • Engine: 2.5-liter dynamic force 4-cylinder
    • Transmission: Electronically controlled continuously variable transmission (ECVT) with sequential shift mode
    • Performance: 302 HP & 199/89 (front/rear) lb. ft. torque
    • Fuel Economy: 38/94 2024 EPA-estimated mileage. Actual mileage will vary.
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    • View Key Features
    • 2024 RAV4 PRIME SE KEY FEATURES

      • Interior Features: Dual zone automatic climate control system with dust and pollen filter and rear-seat vents; Heated front seating; Fabric-trimmed seats with sporty red stitching and embossed seat inserts; heated front seats; 8-way power-adjustable front driver's seat with lumbar support; 4-way adjustable front passenger seat with seatback pocket; 60/40 split reclining fold-flat rear seat with center armrest and cup holders

      • Exterior Features: 18-in. 5-spoke black-painted and machined sport alloy wheels including temporary spare; Color-keyed outside door handles with touch-sensor lock/unlock feature on front doors; Dual chrome-tipped exhaust; Bi-LED projector low- and high-beam headlights with LED accent lights, Automatic High Beams (AHB) and auto on/off; Height-adjustable power liftgatewith jam protection; LED Daytime Running Lights (DRL) accent lighting
  • Prime XSE

    2024 Toyota RAV4 Prime XSE

    Starting MSRP*: $47,310*

    • Engine: 2.5-liter dynamic force 4-cylinder
    • Transmission: Electronically controlled continuously variable transmission (ECVT) with sequential shift mode
    • Performance: 302 HP & 199/89 (front/rear) lb. ft. torque
    • Fuel Economy: 38/94 2024 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2024 RAV4 PRIME XSE KEY FEATURES

      • Interior Features: Dual zone automatic climate control system with dust and pollen filter, front center vent flow controls and rear-seat vents; Heated front seating; SofTex®-trimmedseats with sporty red stitching and fabric seat inserts; heated front seats; 8-way power-adjustable front driver's seat with lumbar support and seatback pocket; 4-way adjustable front passenger seat with seatback pocket; Day/night rearview mirror; Auto-dimming rearview mirror with HomeLink®universal transceiver; 60/40 split reclining fold-flat rear seat with center armrest and cup holders

      • Exterior Features: Power tilt/slide moonroof with one-touch open/close; 19-in. 5-spoke black-painted and machined sport alloy wheels including temporary spare; Color-keyed outside door handles with touch-sensor lock/unlock feature on front doors; Dual chrome-tipped exhaust; Bi-LED projector low- and high-beam headlights with LED accent lights, Automatic High Beams (AHB) and auto on/off; Vertical LED accent lights; Color-keyed heated power outside mirrors with turn signal; Height-adjustable power liftgatewith jam protection; LED Daytime Running Lights (DRL) accent lighting